01
Owner’s Clarity
Who you are, what you want, and what you need from your business. It’s about you, not the firm — purpose, identity, intent, capacity.
The Positioning Clarity Assessment
Which gap is holding your firm back?
For boutique firms, the founder is the position. This assessment looks at three things: your clarity about the business, how you want the market to see your firm, and how the market actually sees it. It shows you which gaps to close to build resiliency and scale.
- Questions
- 60
- questions
- Time
- 8–9 min
- to complete
- Gaps
- 3
- gaps it can point to
- Cost
- Free
- instant profile + copy by email
Before you begin: answer based on your current reality, not your aspiration. This assessment takes roughly 8–9 minutes and includes 60 questions.
Three readings
What the assessment looks at
02
Positioning Intent
What you want to be known for, and what you want to deliver — who you serve, the problem you solve, why you win.
03
Positioning Reality
What buyers actually need, and whether they see it in you. Answer for how the market responds, not how you’d like it to.
It also looks at whether the position is landing — how the firm runs when you’re not in the room, across operations, growth, and technology — and what the current pace is costing you.
Three gaps
The gaps it can point to
Identity gap
“I’m performing a version of myself that isn’t real.”
The distance between who you are and what the firm sells.
Perception gap
“We’re clear on who we are, but the market keeps getting it wrong.”
The distance between how you want to be seen and how the market actually sees you.
Relevance gap
“I know I have valuable expertise, but the market treats me as interchangeable.”
The distance between what you’re best at and what the market pays for.
Where more than one gap fires, the results name the root gap and treat the others as downstream of it.
The result
What you get
- A plain-English report on your Positioning Clarity — what’s working and what isn’t.
- The gaps between you, your firm, and the market — and which one is the root.
- Concrete next steps you can act on, with or without a debrief.
At the end, we’ll ask for your name and email so we can show your profile now and send you a copy. Optional next step: a short Positioning Clarity Debrief call to pressure-test the findings against your current reality, separate the root cause from the symptoms, and sequence your first move — you can book it straight from your results. It’s optional, and there’s no rush.
Sixty questions, honestly answered
Take the Positioning Clarity Assessment
Assessment not loading? Open it in its own tab, or book a strategy call.
Proof
What founders say
“In only a few short minutes, Mike delivered the actionable tips I needed. No one has ever so efficiently delivered such clarity.”
Megan Ferguson
CEO, Backcourt Marketing
“I wish I had met Mike 10 years ago while building my first consulting firm. This can create a ton of insight for owners and leaders.”
Casey Winans
Founder and CEO, Fullstride
“Mike opened my eyes to de-risking my offerings as a way to differentiate from competing offers.”
Kara Jensen
President, Be Outdoors Arizona
What are you waiting for?
Answer for where the firm actually is. See your Positioning Clarity profile — the report, the gaps, and where to start.