Format
Five months — two to build, three to implement. Biweekly working sessions plus a monthly 45-minute 1:1 with Mike. (An optional sixth month adds a fourth implementation month.)
For solo coaches & consultants — a different door
You’ve built a practice your clients trust. Now stop being their best-kept secret.
You’re good at the work. That was never the problem. The problem is everything around it: unpredictable income, a pipeline that runs on referrals and luck, and a sales cycle that drags on for months. Getting in front of more of the right people — and turning those conversations into clients faster — is the whole game.
Fit
Who this is for
- Solo coaches and consultants — or a practice of one or two people.
- Most often coaches in their second or third year — past the scramble, not yet at the practice you want.
- You came out of industry or a big firm, where someone else did the selling.
- Work shows up through relationships, luck, and hustle — not through anything you could call a system.
- You take whatever comes, because turning it down feels more dangerous than saying yes.
The De-Risked Growth Cohort
The program
A working cohort of up to ten solo coaches and consultants, moving through a five-month arc together — two build modules, then three months in-market:
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Differentiate to De-Risk
Find the real differentiators — not your certifications or years of experience, but the actual reason the right buyers pick you. Map the perception gap and the four questions every buyer silently asks, and build the answers into your positioning and business development. You become the low-risk choice in your niche, not another generic option.
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Scale Through the Ecosystem
Stop waiting for referrals. Widen what you think your ecosystem even is, map where your buyers already gather, and build the path in front of them: an entry-level offer that opens the door, the referral partners, podcasters, event hosts, and centers of influence who shape their decisions, and a game plan for starting those conversations.
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Implement & Optimize
The work goes live as soon as it’s ready. Biweekly working sessions and hot seats on real deals and real objections — focused on getting in front of more of the right people and shortening the sales cycle — until what worked becomes a documented growth engine.
Transparency
Details
Cohort size
Up to 10 solo coaches and consultants. Application required.
Investment
$500/month × 5, or $2,250 pay-in-full — founding price (save 10%).
Next cohort
January 2027 — applications open mid-November.
Build the practice you actually want
Applications for the founding cohort.
Application
Apply for the founding cohort
A short application, reviewed by me. If it looks like a fit, the next step is a 20-minute fit call.
Founding price $500/month × 5, or $2,250 pay-in-full. Up to ten places. January 2027.
A different door
Running a firm with a team?
That’s a different door — and a different way of working together.