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A good positioning document tells you who you are, who you want to be, and how to close that gap. But it doesn't tell anyone what to do day-to-day. It's like a fancy architectural blueprint of a building that never gets built.
October 19, 2026
Your proudest claim is the one the buyer discounts. It's also the one that makes your firm seem like a commodity.
October 11, 2026
It's also your firm's infrastructure layer underpinning whatever delivery model you choose.
October 4, 2026
