Insights Category
Positioning is business infrastructure. The decisions, processes and scorecards that make a position real, and what that looks like inside client work.
A good positioning document tells you who you are, who you want to be, and how to close that gap. But it doesn't tell anyone what to do day-to-day. It's like a fancy architectural blueprint of a building that never gets built.
The Perception Gap doesn't open overnight. It opens because nobody is measuring whether the firm's actions still match its position. Here's how to build the scoreboard.
Most firms treat positioning like a marketing exercise. They choose a niche, update the website, and call it done. Then they wonder why nothing actually changes. The truth is harder. Positioning is a business strategy decision, and the moment you...
Even though hiring based on big firm experience may sound attractive, it may not be the right thing for your firm. Pedigree isn't everything.
I still remember it like it was yesterday. The energy startup I had been working for went belly up over night because the owner embezzled millions of...
Consulting firms often face a common challenge - fluctuating profits and the feast-or-famine revenue cycle. I recently had the pleasure of speaking...
The Challenge A boutique management consulting firm that had grown through reputation and great relationships but had always struggled to build a...
The Challenge KeyTech, A boutique med device product development and engineering firm looking for incremental growth as the founders retire, and the...
The Challenge A spin-off boutique consultancy with an amazing array of clients, but very little brand awareness and market affinity of its own, in...
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